Breast cancer has turned in the last years in a world wide phenomenon. Unfortunately, more and more women are affected by this form of cancer. It is no longer a local or national problem; it has become an international disturbing situation. Without being too pessimistic the truth is that the numbers grow every year and, despite awareness campaigns and events there are still many women who have no idea how important it is to fight the disease from early beginnings. Breast cancer found in an early stage is highly treatable. The change is on the patient's side.

Good hearted people have created international structures in order to draw attention. Symbols and logos and specific, let’s call them street movements have the purpose to make a statement. More and more patients and survivors get involved in all this. Their success is measured in lives saved and survivor to tell their stories. Organizations, corporations, famous or simple people joined this common ideal. They have built together symbols, gave them identities and a color. The official color is pink and the official symbol is a ribbon. Great combination.


The pink ribbon is no doubt the most important symbol of the fight against this cancer. Millions and millions of people wear it as their way of saying: let’s fight this and win! Stories of survivors back up their initiatives and spread the word around. The story of the ribbon goes back in

In October, the breast cancer awareness day among the events there is one event called Global Illumination. Guilty for this initiative is Estee Lauder Corporation. From them came the idea to illuminate in pink light different land marks all over the world. More than a dozen buildings, important structures from different countries were pink for a little while.

The Harbour Bridge in Sydney, City Hall Square in Seoul, Tokyo Tower in Tokyo, The Angel of Peace in Munich, The Majestic Hotel in Cannes, Niagara Falls in Ontario or Azrieli Towers in Tel Aviv are some of the landmarks wearing the breast cancer awareness color. The intention was to underline the importance that mammography screening have in an early diagnosis. Another point on the agenda was to remind the world hoe important research is in finding better treatment, prevention treatment and possible cures for breast cancer.


October also hosts pink days. During these days people organize charitable events, parties with a pink theme. For example, the employees of a company must wear pink clothing or accessories when they go to work. All the money raised goes to research or support centers for breast cancer patients.

Breast cancer awareness color starts to really make a difference all around the world. More and more pink becomes synonym with breast cancer fight. A fight each and every one of us should join. Think pink!